Freelancing Doesn't Create a 7-Figure Coach

product coaching Apr 09, 2024
The Brave Start Blog

The reason your business isn’t hitting 7 figures is because you are treating it like freelancing.

For many product coaches and consultants, the dream of a seven-figure business feels tantalizingly close, yet frustratingly out of reach.

The culprit?

The freelancing trap. 

Let's face it, hourly rates often undervalue your expertise and leave you feeling like a cog in a machine, not the strategic advisor you truly are.

Here's the real truth: You're not just a freelancer, you're a premium service provider. You deliver high-impact solutions that propel your clients forward. It's time to ditch the freelancer mentality and embrace a business growth mindset.

Break Free from the Hourly Hustle:

  • Value Your Expertise: Your product experience is invaluable. Stop undervaluing your time. Transitioning to retainer packages or fixed-fee projects allows you to command higher fees that reflect the true worth you bring.
  • Become the Trusted Advisor: You're not just executing tasks; you're guiding your clients towards success. Position yourself as a strategic partner, offering insights and guidance that go beyond the tactical.
  • Embrace Value-Based Pricing:  Align your fees with the outcomes you deliver.  Consider the impact your services have on your clients' bottom line. Resources like those from our coaching friend and pricing expert, Alan Albert, can help you master this approach.

The Shift: From Freelancer to Leader

By shedding the freelancer mindset, you step into your power as a leader. You curate a select clientele who value your expertise and are willing to invest in long-term partnerships. This allows you to:

  • Focus on Impact, not Hours: Retainers and fixed fees liberate you from the hourly grind.  This lets you concentrate on delivering strategic value, not just racking up billable hours.
  • Build a Sustainable Practice: Stable, predictable income from retainers provides a solid foundation for growth. This allows you to invest in your development and build a scalable business.
  • Attract Premium Clients: When you position yourself as a premium service provider, you naturally attract clients who value your unique offerings and are willing to pay accordingly.

Ready to Make the Leap?

The path from freelancer to leader is an exciting evolution. It's about recognizing your true worth and building a business that reflects your expertise. At The Brave Start, we can help you navigate this transition and unlock the full potential of your product coaching or consulting practice.  We created The Product Coach Academy to help you craft a strategy that propels you towards your seven-figure dream.


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