Your Ideal Client is Hiding Behind Your Values

product coaching Feb 12, 2024
The Brave Start Blog

As coaches, we often get caught up in the external identifiers of our target audience: age, location, income, industry. After all, we're taught to identify the ideal user of our product, and as a coach, you are the product. But while these factors can be helpful for initial targeting, they often miss the critical piece for building truly fulfilling and impactful coaching relationships: seeking clients who align with your core values and decision-making processes.

This might sound counterintuitive, another layer of niching down. But remember, trying to help everyone is really helping no one. The reality is, certain client personalities and decision-making styles mesh better with your individual coaching approach than others. Forcing a mismatch can lead to frustration, burnout, and ultimately, less effective coaching.

So, how do we move beyond demographics and find clients who truly resonate with us?

1. Clarify Your Values and Beliefs:

  • What are the core principles that guide your life and coaching philosophy?
  • Do you value decisiveness and action, or a more introspective and measured approach?
  • Are you energized by clients who seek structure and accountability, or do you thrive with those who prefer a more organic and collaborative process?

2. Understand Your Ideal Client's Internal Landscape:

  • Go beyond the surface. What are their underlying motivations, fears, and decision-making patterns?
  • Do they align with your values and coaching style? For example, if you believe in empowering clients, someone who constantly seeks your approval might not be a good fit.

3. Embrace the Power of Saying No:

  • Understanding your ideal client allows you to confidently decline mismatched clients.
  • It's not about rejecting someone in need, but creating space for clients who truly resonate with you and where you can have the greatest impact.
  • Bonus tip: Refer them to someone in your network who might be a better fit!

4. Create Content and Marketing that Attracts Your Ideal Client:

  • Tailor your content to resonate with their internal world. Share stories, case studies, and blog posts that speak to their struggles, values, and decision-making styles.
  • By the time they get on a call, they already know your values align through the content you share.

Remember, finding your ideal client isn't about limiting your reach, it's about maximizing your impact. By focusing on internal alignment, you attract clients who are not only excited to work with you, but also primed for the transformation you offer. This leads to more fulfilling coaching relationships, better results for your clients, and a more sustainable and successful coaching practice for you.

Because let's be real, nothing is more painful as a coach than seeing the way out of the chaos for a client who isn't ready to make the changes. As you build your sales pipeline today, take a deep breath, explore your values, and get ready to attract clients who are not just the right fit, but who are destined to thrive under your guidance.


If this all sounds like an unobtainable dream - we promise it is not! 

We invite you to join us in our Define your Niche Workshop ūü§©

Where not only will you leave with a unique value proposition for you and your coaching business, you will confidently know exactly what internal factors matter to you. Giving you the confidence to attract these clients with ease. 

Grab your spot here! 

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