We spent YEARS building features without any validation
Leading to a ridiculous amount of frustration from:
- Zero users acknowledging the new feature
- Failing Stakeholder success metrics
- Wasted development and implementation time
UNTIL
We discovered the Kano Analysis Model!
The Kano model is based on the premise that customer satisfaction is influenced by different types of product features. "It's not enough to ask users what features they want. You need to understand their emotional response to changes to your product."
Kano quickly became our favorite Customer Discovery Technique. So much so that we recreated our own Kano Question Set & Matrix. Being comfortable in the tools we use every day is one of our favorite team efficiency hacks.
And now we are sharing our Kano toolkit with you
Validate your product assumptions without stressing about how to make time for research & strategy. Grab our Kano toolkit today, and you will be ready for customer discovery interviews in 5 minutes!
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